Diageo Brand Showcase

We supported Diageo with their brand exhibition showcase at Gleneagles. As Diageo has so many iconic brands, they wanted to create ‘zones’ each with a different look and feel, relating to individual product lines. This was very much a collaboration between VisionEvents and Diageo based on venue space and brand identity.

The first zone was ‘emerging markets’, where a brick bar was used to showcase the most popular brands. Using theming in this area we were able to transport attendees around the world, from Mexico, to the Far East and beyond.

The second zone transformed into a beach bar to demonstrate the African market and another zone was dedicated to retail. This retail zone was divided into two areas: a high end shopping unit with simple yet stunning display effects, and a mock airport duty free.

VisionEvents created all print work, props, branding and all lighting designs as well as AV kit support. Our client was delighted with the outcome which provided an ideal backdrop to showcase their iconic brands within each market.

Client: Diageo
Venue: Gleneagles Hotel
Category: Brand Showcase

Service: Project Management, Brand and Print, Venue Space Designs, Equipment