One of the biggest challenges for any conference organiser is to ensure you meet your return on investment (ROI). There are many varied activities and event musts which will assist this result, however, one major factor is to nail down how best to display those key messages.
Although you may not have control over the actual content in the presentation (if you have external keynote speakers, or senior management-level speakers creating their own), you can certainly make sure the surface on which the content is displayed is creative and engaging, which will ultimately enhance your delegates’ experience.
There are many options for conference screen set-ups and stage designs: one of which incorporates a wide-screen within the event stage design. This format is a particular favourite of ours and the focus of this article.
Put simply, this is a huge screen – as you may have expected! – and is flexible to fit any venue (ceiling heights/internal architecture restrictions) and suit any conference stage design as they are more often than not custom-made to requirement. We have put wide-screens in the smallest of venues, in between venue columns which somehow add to the overall stage look as we intentionally include them as part of the design!
Using a wide-screen opens up a world of possibilities for you to display video, various presentation formats (keynote, PowerPoint etc.), live camera footage and event graphics as the screen can be ‘split-up’ into various elements all running together side-by-side. For instance, our graphics team can create the template background slide, complete with subtle animations based on the event branding (colours, logos, graphics etc.), onto which boxes will be programmed to show the key content (or ‘Picture in Picture’ boxes). These can be used for live camera close ups of the keynote speaker at the lectern, wide shots of panel members, PowerPoint/Keynote presentations and video.
As the screen is, literally, wide, the information isn’t crammed onto the surface making it illegible, rather it is displayed in a flowing way so the delegates’ eyes have a visual feast of information creating a fantastic impression and an engaging event.
Andy Arneil, Technical Producer said, “For us, wide-screens are the most powerful way for our clients to ensure key conference messages are displayed with maximum impact. For delegates to engage with the presentation content and the keynote speakers via live camera at the same time stimulates their minds and creates a very dynamic conference. Information is absorbed easily and clients’ find that the best delegate feedback is often from events with these such set-ups.”
Not only a must for conference production, we are using the wide-screen format more and more for awards ceremonies for maximum finalist exposure. Contact us today for details on how we can enhance your event: firstname.lastname@example.org
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